Professional Experience
Square L Group, LLC is a fractional consultant/advisor who specializes in driving business transformation and achieving tangible outcomes. With a focus on delivering measurable results, we work closely with organizations to identify areas for improvement, develop strategic plans, and implement effective solutions.
Whether it's streamlining processes, optimizing resources, or enhancing overall performance, we are dedicated to driving positive change within the business.
By leveraging their expertise and experience, we are able to provide valuable insights and guidance to help companies achieve their goals and objectives.
As a trusted partner, the we play a pivotal role in facilitating the evolution and growth of the organization, ultimately leading to long-term success.
Consulting Experience
As an independent consultant and executive advisor, earned the trust of company leaders across a variety of industries. Excellent in stabilizing, transitioning, and enhancing business operations, leading to sustainable progress and significant growth. Here are some standout projects that highlight impact:
Alen Corp: As Interim CMO, facilitated critical transitions in eCommerce and Marketing, optimizing organizational design and business processes. Provided direct support to the CEO on supply chain, marketing, technology, and financial analysis.
Boys and Girls Club of Greater Tarrant County: Serving twice as Interim CFO/COO, managed finance, accounting, and HR during leadership changes, ensuring stability while collaborating with the CEO and board of directors.
Coulson Oil: In the role as Interim CFO, reviewed all processes with the outgoing CFO, identified needs for the new CFO, managed the transition, and realigned staff to boost efficiency and identify technology upgrade opportunities.
Footsmart.com: As Interim CDO, rebuilt the eCommerce platform, enhancing advanced analytics and UI/UX strategies to drive performance.
Zales.com: Led the transition to a new eCommerce platform, ensuring seamless integration and operational continuity.
PEER 1 Hosting (now Cogeco): Developed a go-to-market strategy for the eCommerce vertical and strengthened the sales approach.
SoftLayer Hosting (an IBM Company): Advised and aided the Chief Strategy Officer on community and ecosystem development, internationally, through local accelerators and founder driven relationships.
Tenzing Hosting & Managed IT Services (now Pivotree): Embedded into the leadership team to develop an eCommerce go-to-market strategy for best-in-class hosting to deliver solutions and services that enhance performance, maintain security and simplify compliance for retailers and manufacturers.
BeddingStyle.com: Conducted a comprehensive analysis of business strategy and operations, driving exponential sales growth through on-site improvements.
A proven invaluable asset with a unique blend of strategic vision, hands-on leadership, and deep understanding of business processes for mid-sized companies looking to navigate complex challenges and achieve sustainable growth. The fractional consulting services are designed to deliver actionable insights and achieve measurable, repeatable results.
Key Corporate Roles & Achievements
ClickBank (CEO): Executed a successful turnaround strategy, restoring the eCommerce platform to profitable growth.
Motorsport Aftermarket Group (Divisional President): Spearheaded J&P Cycles, overseeing all operations, marketing, and sales, establishing it as a leading industry entity.
DealTaker.com (Divisional President): Boosted annual traffic to over 24 million, generating more than $140 million in revenue for merchant partners.
Jasper Ventures (VP, Strategic Planning): Aligning people, process, and technology to be able to seamlessly take on new project work while improving margins, cash flows and use of human resources in a more sustainable way.
CardsDirect.com (VP, Marketing, and eCommerce): Led a team of online marketers, rebuilt the catalog, and redesigned the website, achieving annual sales of over $20 million.
Bradford Group (Director, eCommerce): Managed marketing, merchandising, analytics, and operations, with annual sales exceeding $40 million.
jcpenney.com (Sr. Manager): Contributed to JCPenney's significant turnaround, playing a pivotal role in growing jcpenney.com's $1 billion plan.
SmartPrice.com (Director): Launched an online price comparison model, raising $4 million in Series A capital.
PricewaterhouseCoopers (Management Consultant): Worked on re-engineering business processes and studying KPIs for Fortune 500 companies.
Corporate Work Experience
